Our story

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A rare ingredient. A desire to discover it differently.

Vioyam was born from an encounter with a unique product: ube , this purple yam deeply rooted in the culinary culture of the Philippines.

Used for generations to create colorful, comforting, and nourishing desserts, ube isn't just an ingredient: it's a living tradition, carefully passed down in each family through simple, precise, and generous gestures.

When we first tasted it, something immediately resonated.

The natural softness of ube, its deep color, its enveloping texture... everything evoked a slower, more sensitive, more human relationship with time.

It is from this experience that Vioyam was born.

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Slow down, give meaning to simple gestures

We wanted to create a brand that reflects this product: authentic, soothing, rooted in a strong and generous culture .

Our approach is based on a simple principle: highlighting the essentials. A single ingredient, a beautiful material, good tools, and the desire to take the time to do things well.

This is why each element of Vioyam is carefully thought out:

  • A pure ube powder, without any additives or unnecessary processing
  • Durable, useful and aesthetic accessories
  • A refined visual universe, which highlights the material, the gestures and the calm
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A story to pass on

Our mission is simple: to show people ube in a different way , by taking it off the beaten track, without ever betraying what it is.

Vioyam is for those who love to cook, create, discover... but also for those who are looking to slow down, to return to simple, good, real things.

Because a good ingredient, well prepared, can change the way we approach a moment.

And that's all we want to convey through Vioyam.

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